About Lesson
Harness the immediacy: Livestream video
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– [Instructor] It wasn’t that long ago when companies had to spend a lot of money on video production. Now, that changed with social video and, again, when Facebook opened its platform to livestreaming. Soon, other social networks like Twitter, YouTube, TikTok, and LinkedIn followed suit. And now, brands aren’t only in your own biz. You’re also in show biz. Livestream video lets you reach your audience directly and with an immediacy that’s hard to beat. Sure, your content isn’t perfect, but that adds a layer of authenticity to the whole experience. And while it may feel that way, a great show doesn’t just happen like that (snaps). You need to put in pre-production work to make it watchable and entertaining. So, what types of content can your brand stream? Well, you could do product launches or behind-the-scenes interviews, or you could create a talk show with special guests or internal panelists. You could partner with influencers and sell products right from your show. And when you’re at an event or a conference, you could conduct interviews with industry experts who may be speaking there. Just remember to match your content to your audience and the platform they’re on. A brand like Two Trees Olive Oil could host a Mediterranean diet cooking livestream right from their company test kitchen. And if their audience is young and busy professionals, they could stream it on Instagram or TikTok. And Two Trees could invite food influencers as guests to offer tips, recipes, and their secrets for making healthy and delicious meals quickly and efficiently. Your brand can also use livestream video as a way to supercharge your customer service or speak directly to your audience in a crisis. Just remember to weigh the risks versus the opportunities and be prepared to address difficult situations. Livestream video is a powerful way to connect with your customers. Here’s how to begin. First, establish your goals, then define your idea, format, and target audience. Pick your channels and get the right equipment. Now, you may not need a full studio, but an external mic, camera, and some lights are basic essentials. Develop your workflow, from pre-production, booking guests, to promotion, going on air and editing the final product. Of course, you should do a pilot before you go live. And when you’re ready, promote your show on social channels. After every episode is done, debrief and adapt to your audience feedback. And when it’s time for your closeup, remember to give it your all and go with the flow. If you want to learn more about how to get started, check out Live Streaming on LinkedIn, a course by Cher Jones.
