About Lesson
Adding generative AI to your content marketing tool kit
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– [Instructor] There’s no way around it. You need time to write an engaging social media post, and even longer if you are creating content for a newsletter or a blog. But all that’s changing with generative AI, the newest member of your social media team. So what is generative AI? Well, essentially it’s all the prompt to create tools and applications like ChatGPT, Microsoft Copilot, Google Gemini, and many, many others. And you can use ’em to help speed up your social media writing and design. AI is especially good at coming up with ideas, that is, if you know how to prompt it or tell the AI what you want it to do. Often that means adding specific details like the level of expertise, audience demographics, format and style of the output, and examples of your previous content. So your request becomes more like a creative brief you’d share with a member of your team. Dave Birss offers an easy-to-use framework in his course, How to Research and Write Using Generative AI Tools, and I encourage you to watch it to learn more about how to become a great prompt engineer. But just be careful if you use AI tools for first draft writing as some of its outputs seem dull and a bit cliche until, that is, you add your creativity and unique POV. AI is also good at other tasks. For instance, you can use it for design to help you visualize concepts fast. You can ask it to create customer personas based on your actual customers and then conduct a synthetic focus group with those virtual customers to find out how they might respond to your messages or creative approach. You can upload a document and ask an AI to analyze it or to offer suggestions on how to make it better. AI is also great for social listening because you can ask it to spot patterns in your data you might not otherwise see and use those insights as a starting point for new social media content. And AI optimizes video production too. Just remember, because AI often hallucinates, you’ll need to figure out a process to fact-check your output for accuracy and to minimize bias. This is just the tip of the AI iceberg. Done well, generative AI can boost your social media writing and design productivity, but you need to develop guidelines so your team knows how to use it, and be sure there’s a person who makes a final call. If you want to learn more about how to use generative AI, you may want to check out my course, Generative AI for Digital Marketers.
