Social Media Marketing: Strategy and Optimization

Introduction

Discover a three-step approach to enhancing your social media marketing mix. Gain new insights into your content, platform selection, and overall strategy. Join digital communication strategist Martin Waxman in this enlightening short course designed to help even seasoned marketers break free from social media stagnation. Learn to evaluate what's effective and what's not using SWOT analysis, and adjust your plan to leverage your strengths. Martin will guide you through creating various types of social media content across different platforms to meet your brand's objectives. Additionally, learn how to implement your strategy with engaging paid and organic posts and stories that captivate your audience.